Lucidya is a B2B SaaS provider specializing in customer intelligence products for the Arab world powered by advanced technologies like machine learning, big data, and Arabic/English Natural Language Processing (NLP). The software collects, analyzes, and visualizes data from social and traditional media sources, enabling businesses to gain valuable insights for targeting their desired customers. As a result, Lucidya has become an essential component of every thriving B2C firm in Saudi Arabia, driving their success and growth.