Tamara provides a convenient and flexible “buy-now, pay-later” (BNPL) solution that allows users to make cross-border payments and divide their purchases into up to four interest-free instalments, catering to both online and in-store merchants and customers. With the increasing consumer demand and the rapid growth of e-commerce, the concept of BNPL is gaining distinct momentum compared to traditional credit cards. Tamara is notable for being the first BNPL FinTech company to get granted a permit by the SAMA.