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Lola is a foodtech platform helping customers create fully customized cakes for any occasion through its mobile app. Through its digital ordering service, the company enables users to personalize every aspect of their cake — from size and flavor to colors and decorations, including PhotoCake — delivering a seamless, on-demand celebration experience. Lola helps people mark their most important moments more meaningfully by fitting into their existing gifting and event planning workflows, without adding complexity. Its platform is designed to integrate smoothly with partner bakeries and delivery networks while delivering localized, tech-driven cake customization across the GCC.

Signit is a contract lifecycle management and e-signature platform that helps organizations digitize agreements and streamline approval workflows. Through its core products for digital contracting and electronic signatures, the company enables teams to create, manage, and sign contracts in a secure, legally compliant way. Signit fits into existing organizational processes and tools so legal, finance, and business teams can collaborate on contracts without adding complexity. Its platform is designed to integrate smoothly with internal systems while providing Arabic-first, regulator-aligned capabilities for secure signing, tracking, and auditability across the full contract lifecycle.

Madeed is a preventive health and longevity platform helping individuals shift from reactive healthcare to proactive, data-driven wellness. Through advanced lab testing, personalized health reports, and physician-led reviews, the company enables members to detect disease risk factors early — often before symptoms appear. Madeed helps people optimize their health more effectively by turning complex biomarker data into actionable lifestyle, nutrition, and supplement protocols. Its platform is designed to integrate smoothly with trusted laboratory and clinical partners while delivering customized daily supplements tailored to each member’s unique health profile.

Solidrange is a cybersecurity and compliance platform helping organizations automate GRC processes and build stronger security cultures. Through its core products EasyCompliance and Awareness10, the company enables organizations to manage audits, mitigate risk, and train employees through Arabic-native, regulator-aligned tools. Solidrange helps organizations manage compliance more effectively by fitting into their existing workflows and infrastructure, without adding complexity. Its tools are designed to integrate smoothly into internal systems while delivering localized, standards-based security training and compliance automation.


Mawj is an AI solutions provider for customer service, specializing in the development and integration of AI-driven phone agents that seamlessly connect with existing systems. The platform automates voice call handling, manages bookings, and responds to customer inquiries with speed and efficiency. Tailored for various industries, Mawj helps businesses address common service challenges such as missed opportunities and high employee turnover. Its AI agents offer 24/7 availability, communicate naturally across multiple dialects, and integrate with legacy systems to enable real-time responsiveness — ultimately enhancing the overall customer experience.

Rize is a PropTech platform transforming rental payments for both residential and commercial properties. With it’s “Rent Now, Pay Later” service, Rize allows tenants to split their annual rent into manageable installments, which benefits both renters, who can better manage their rental budgets, and landlords, who can reach a larger consumer base and receive their yearly rental payment in advance. By enhancing affordability and flexibility, Rize inherently boosts occupancy rates across the rental market.

Rime offers a SaaS-based platform designed for retail businesses  and F&B brands to streamline in-store operations, enhance customer experience, and improve workforce efficiency. Leveraging AI and IoT technologies, the platform provides real-time monitoring, actionable insights, and automated task generation to simplify complex operational challenges. By digitizing processes and improving operational transparency, Rime helps brick-and-mortar businesses reduce operational costs, mitigate fines and compliance risks, and adapt to evolving market demands while driving revenue growth.

Own is a digital platform licensed by the Real Estate General Authority (REGA) that is built around WhatsApp integration, empowering agents with customer-centric tools and facilitating collaboration among them. The platform embraces a model that connects a broad network of agents who are compensated on a commission basis. Own empowers agents with exclusive access to proprietary deals, demand generation activities, and a comprehensive toolkit that enhances operational efficiency and fosters seamless collaboration among agents. For clients, it offers a simplified home-buying journey, with effortless communication facilitated by WhatsApp integration, ensuring a smooth and seamless experience from start to finish. 

Pieship is transforming delivery services in e-commerce by leveraging the power of crowdsourced delivery to meet the demands of a rapidly growing market. With Saudi Arabia recording 35m incoming e-commerce shipments and 190m orders delivered via delivery applications in 2022, Pieship is capitalizing on this surging demand by providing customers with greater flexibility, such as the ability to choose specific delivery time windows, ensuring a seamless and convenient delivery experience. Additionally, Pieship provides brands with a cost-efficient solution for managing scheduled deliveries, solidifying its position as a key enabler in the Kingdom’s thriving e-commerce ecosystem.


Spare is an open banking platform designed to connect businesses directly with banks, enabling access to customer data (retail and corporate) and facilitating transactions through a single API. Spare’s product includes APIs for account information, analytics, and payment initiation, with connections to major banks in covered markets. Spare has managed to secure regulatory approvals in Saudi Arabia and Bahrain. In Kuwait, despite the absence of open banking regulations, Spare has successfully convinced the Central Bank of Kuwait to set up a special open banking initiative, making it the first licensed fintech company in the country.