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Zayan Sadek 

Digital Transformation Strategy and GTM Expert

Zayan is a managing director at Cisco, leading the strategy and commercial operations for the service provider sector across the Middle East, Africa, and Turkey. With over 24 years of experience in the ICT industry, he has established himself as a results-driven leader with expertise in driving market growth, nurturing talent, and fostering inclusive workplace cultures.

Prior to joining Cisco in 2007, Zayan held roles driving CRM initiatives for Siebel and Oracle in the Gulf region. He holds an MBA from the University of Liverpool, a bachelor’s degree in computer and communication engineering from the American University of Beirut, and executive leadership and disruptive strategy diplomas from INSEAD.

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